TransPromo - targeted promotion

Madrid, June 10, 2008 – DocPath announces important improvements in TransPromo functionality of the current version of all its dynamic document generation solutions. DocPath has been supplying TransPromo functionality for years, but with its latest improvements, inserting marketing messages in transactional documents has never been so easy.

What is TransPromo? And how do we generate promotional documents that our customers will actually read?

The term TransPromo originates from the practice of combining both transaction and marketing elements in one document. Any enterprise can generate transactional documents, combined with any promotional message it may desire.

Who hasn't received bank statements, invoices,informing us of performed transactions, or other informational documents in the mail? Why not take advantage of these opportunities to include promotional messages?

Why TransPromo documents?

One of the main objectives of any enterprise is to increase its customer loyalty. Maintaining a fluent business-client relationship enhances the company's ability to know its customers, which undoubtedly increases the company's ability to select the correct proactive marketing message to be included in their invoices or any other informative document.

Including promotional material with transactional documents is nothing new. Companies have been doing this for years. However, employing TransPromo technology is a completely new marketing tool. The difference lies in the message to be sent. Now the message can be targeted for a particular client or business sector, or even for the document type being sent. A bank statement is not the same as an investment fund statement. In other words, different promotional messages can be used based on the particular customer and on the type of transactional document being sent.

Besides enhancing customer loyalty by targeting promotional messages to particular customers and transactional documents, TransPromo communication is proven to be more economical than other types of publicity and, at the same time, much more effective.

What advantages do TransPromo documents offer?

1. Guaranteed reading: Transactional documents such as bills or invoices, for the most part, are documents that people expect to receive. A TransPromo document ensures in a better way that the included promotional message will be read.
2. Interest: Generally, customers pay more attention (at least for a few seconds) to a bank statement or transactional document than they do to a promotional document.
3. Impact: Transactional documents are viewed repetitively, to generate reports, prepare taxes, etc.
4. Cost benefits: Enterprises already must send invoices or other transactional documents. Including promotional messages in these documents instead of sending them separately is a tremendous cost advantage. Additionally, any company's goal is to make sure that its clients receive its promotions. Cross Selling is a well known marketing strategy. It is much easier to sell a product to an existing customer than it is to gain a new one.
5. Customer loyalty: As mentioned previously, building customer loyalty is crucial. How much does customer loyalty increase with the number of products acquired? Studies exist that can quantify this, but the answer should be obvious: customer loyalty increases disproportionately.

What factors are crucial in TransPromo documents?

Besides the message included in the TransPromo document, color is another factor that plays an important role in catching the prospect's attention. Different studies have shown that using the right color in a promotional campaign significantly increases customer response.

New hardware and software technologies simplify generation of color documents with variable data. DocPathwith its modular products and solutions, completely integrable with existing applications, provides the required technology, as well as the professional service, to automate invoice processes or any other type of mass TransPromo document production, either in traditional paper-based format or electronic format.

¿What benefits do I obtain from designing TransPromo documents withDocPath technology?

With DocPath technology you will be able to:

• Design and dynamically generate documents in record time.
• Design document layout, data, sections, etc. based on job-specific data for the document. Include the function of automatically adding a promotional message and the result is total flexibility in TransPromo document design.
• Optimize mass document production with superior, professional quality.
• Generate one document in different languages reusing the same design and programming logic.
• Preview the final document with an integrated simulator.
• View simultaneously multiple documents and/or multiple views of the same document.
• Compress documents for rapid and efficient distribution.
• Position text in balanced columns.
• Create a document that can be immediately employed as a Web form.
• Create documents with progress bars, columns and (2d and 3D) pie charts.